What Is Google Ads? & How Does It Work?
Did you know companies make an average of $2 for each $1 they invest in Google Ads? That's a 100% ROI!
Google Ads is one of the most potent advertising instruments for companies interested in acquiring new customers. Here at Markloops, we have assisted hundreds of businesses using this platform to expand their audiences and increase sales.
But what are Google Ads, anyway? Let's break it down.
What Are Google Ads?
Ads advertised through Google are online ads in which advertisers can put ads on Google's search results page, as well as partner sites, YouTube, and mobile applications. Anyone searching for keywords related to your business might see your ad atop their results. Ads in this model work on a pay-per-click (PPC) basis, which means you pay when a user clicks on your ad; therefore, this advertising is cost-effective for businesses of all scales.
Types of Google Ads You Can Run
Google provides many options for running ads that will reach customers you want to target:
Search Ads: These text ads appear above Google search results when a person is searching for keywords about your company. Marked with the word "Ad," the ads let users know they are sponsored contents.
Display Ads: These come in formats that consist of image advertisements that show on sites included in the Google Display Network. The Google Display Network currently has over two million sites, reaching 90% of the world's population online.
Shopping Ads: If you're an advertiser selling goods, these ads put your products in the spotlight of the buyer in the search results with pictures, pricing, and the name of your business.
Video Ads: They show before or during videos on YouTube, allowing you to connect with the platform's 2+ billion monthly visitors.
App Ads: They drive engagement with your mobile apps across Google properties such as Search, Play Store, YouTube, and the Display Network.
We assist you in selecting the correct combination of these ad types for your targeted audience and business objectives at Markloops. We make sure that your ads align with your brand identity so create a lasting impact.
Why You Should Use Google Ads?
Here's why Google Ads must be included in your marketing plan:
Immediate Results: While SEO works slowly, a Google advert could begin generating traffic right away once you have started your campaign.
Targeted Reach: You can show the ads to people using the keywords for the search they did, where they are located, on what device, the time of the day and so on, and their interests.
Measurable Performance: You see strictly who is viewing the ad, clicking on it, what they do thereafter, and how much the experience costs.
Budget Control: You set a daily or monthly budget amount for yourself, and under no circumstances is advertising allowed to go over that budget.
Scalability: This means the growth of the winning campaigns is easy to ramp up as one sees what is working and what is not to lead to more business.
How Does Google Ads Work?
Here are the simple instructions you should know to work in Google advertisements:
- Create Your Campaign: Choose your campaign goal, ad format, and where you would like your ads to appear.
- Choose Your Targeting: Make sure to indicate the keywords relevant to your business, the area where your ads will be published, and every other targeting preference.
- Set Your Budget: It's up to you to decide what you want to spend on a daily or monthly basis for your campaigns.
- Create Your Ads: Write good headlines and descriptions, add images or videos if necessary, and include a good call to action. Our content and graphic design can help you with this.
- Launch and Monitor: After launching your campaign, monitor its performance and make adjustments to improve results.
The display of your actual ad is based on an auction system. When a user searches for something on your business, Google conducts an immediate auction to decide which ads to display and in what priority. The auction takes into account:
- Your bid value (how much you pay per click)
- Quality of your ad and landing page
- Projected impact from your ad extensions
- Search context (location, device, time, etc.)
How Expensive Are Google Ads?
Another popular question at Markloops is, "How expensive are Google ads?" The response is comprehensive, depending on the following:
- Your niche (some keywords are more expensive than others)
- Your competition (higher advertisers inflate prices)
- Your targeting options
- Your quality score (better ads may be cheaper)
The average cost per click for search ads is $2-$4, and for display ads, it is $0.10-$0.50 per click. Most small to medium-sized businesses spend $1,000-$10,000 per month on Google Ads.
The great thing about Google Ads is that you can begin with whatever budget you have. We've had clients at Markloops succeed with budgets they set at the start of the month.
Tips to Get the Most From Your Google Ads
Based on our own experience running effective campaigns at Markloops, these are our top recommendations:
- Concentrate on Quality Keywords: Select particular terms that closely relate to what your customers are looking for.
- Write Good Ad Copy: Simple, benefit-emphasizing text with a solid call to action produces improved performance.
- Build Relevant Landing Pages: Ensure that the page users land on after clicking your ad is relevant to what your ad promises.
- Use Ad Extensions: These unpaid additions display additional details such as phone numbers, location, or links to individual pages.
- Test and Optimize: Experiment with alternative ad versions to determine which performs best, and then allocate more budget to winners.
How Markloops Can Help
Markloops provides high-performing Google Ads campaigns for companies such as yours. Our professionals handle everything, from keyword research and ad development to constant optimization and reporting.
We've assisted customers in reducing their cost per lead and boosting conversion rates. Our methodology centers on substantial metrics that relate to your business objectives, not clicks and impressions.
Final Thoughts
If you're new to Google Ads or need to enhance current campaigns, our specialists can walk you through the process and help you get the best return on your ad spend.
Ready to expand your business with Google Ads? Contact Markloops now for a digital marketing campaign and strategy session!